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Define Your Future
Pursue your own unique path. Perhaps that’s toward management, marketing, information systems or human resources. Or, you picture yourself driving growth every step of the way as an entrepreneur. In all directions, Clarkson University’s Bachelor of Science in Business Administration (BSBA) embraces your inquisitiveness, paves the way toward an impactful career and sets you up for long-term success.
Why Major in Business Administration?
Every field requires coordinators, decision-makers, motivators and analyzers. In Clarkson’s BSBA program, get a glimpse of what your future could look like. Our collaborative community of doers devises forward-thinking solutions to address existing problems. We not only invite your perspective and welcome your curiosity, but we also supply you with the skills and experiences to go forth and rethink traditional business practices.
The David D. Reh School of Business designed the BSBA as a flexible, customizable program. A core sequence introduces you to business fundamentals. From there, you select from our undergraduate business offerings, which include courses in areas such as finance and accounting, global supply chain management, business analytics, marketing and entrepreneurship. Explore something that interests you, develop one or more specializations and graduate as a take-charge professional with a broad skill set that impresses employers.
Along this path, all BSBA majors acquire an entrepreneurial mindset — in the classroom and via Clarkson’s experiential opportunities. Enter the workforce ready to make a difference or get your own ideas off the ground.
In either direction, the program’s structure equips you to analyze data, communicate your results, identify problems and formulate solutions, think critically and make informed decisions. At the same time, you get to know the tools existing professionals use to track trends and learn more about where business, innovation and sustainable development overlap.
What You'll Learn
All business majors learn to:
- Use industry-recognized business systems such as SAP and other analysis tools such as Microsoft Excel and R.
- Communicate the results of data analysis to organizational decision-makers and other stakeholders in different forms, including reports, tables and graphs, as well as through real-time visualization tools and dashboards.
- Think critically and use data and information to identify problems, propose solutions and make informed decisions.
- Start and run their own businesses, including making sound financial decisions and managing resources.
- Develop effective marketing strategies to promote products and services.
- Adapt to different environments, industries and situations.
- Work closely with business practitioners across all disciplines to present the necessary data and analysis to organizational decision-makers in internship and co-op opportunities.
- Make ethical decisions and apply these principles to business situations.
